Privacy Policy – Anime Figures UK
This Privacy Policy explains how your personal information is collected, used, and shared when you visit or make a purchase from animefigure.co.uk (the “Site”).
Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products you view, the websites or search terms that referred you to the Site, and how you interact with the Site. We refer to this automatically-collected data as “Device Information.”
We collect Device Information using the following technologies:
- Cookies: Data files placed on your device that may include an anonymous unique identifier. For more details about cookies and how to disable them, visit www.allaboutcookies.org.
- Log Files: These track actions on the Site and collect data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- Web Beacons, Tags, and Pixels: These are electronic files that record how you browse the Site.
When you make or attempt to make a purchase through the Site, we collect specific information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this as “Order Information.”
When we mention “Personal Information” in this policy, we mean both Device Information and Order Information.
How We Use Your Personal Information
We use your Order Information to:
- Process your orders (including handling your payment details, arranging shipping, and sending invoices and order confirmations).
- Communicate with you regarding your orders.
- Screen orders for potential fraud or risk.
- Provide you with product or service information in line with your preferences.
We use Device Information to:
- Help screen for potential risks and fraud (especially your IP address).
- Improve and optimize our Site (e.g., by generating analytics on how customers interact with the Site and measuring the success of our marketing campaigns).
Sharing Your Personal Information
We share your Personal Information with third-party service providers to help us operate the Site and fulfill our services. For example:
- We use WooCommerce to power our online store. You can read more about how WooCommerce handles your Personal Information here.
- We use Google Analytics to understand how customers use our Site. Learn more about how Google uses your Personal Information here. You can opt-out of Google Analytics here.
We may also share your Personal Information to comply with applicable laws, respond to lawful requests, or protect our rights.
Behavioural Advertising
We use your Personal Information to deliver targeted advertisements or marketing communications that may be relevant to you. For more information about targeted advertising, visit the Network Advertising Initiative’s educational page.
You can opt-out of targeted advertising via the following links:
Additionally, you can opt out of some services by visiting the Digital Advertising Alliance’s opt-out portal.
Do Not Track
Please note that we do not modify our Site’s data collection and usage practices when we detect a Do Not Track signal from your browser.
Your Rights
If you are a resident of the European Economic Area (EEA), you have the right to access, correct, update, or request the deletion of your personal information. If you wish to exercise any of these rights, please contact us at [email protected].
Please note, we process your information to fulfill contracts we may have with you (e.g., when you place an order) or otherwise to pursue our legitimate business interests. Your information may be transferred outside of Europe, including to countries such as Canada and the United States.
Data Retention
When you place an order through the Site, we retain your Order Information for our records unless and until you request us to delete it.
Changes
We may update this privacy policy from time to time to reflect changes in our practices or for legal or regulatory reasons. Please check back regularly for updates.
Anime Figures UK is part of VELORA GROUP LTD
Registered Address: 200 Old St, London, EC1V 9LA, United Kingdom
Office: 2 Frederick Street, Kings Cross, London, WC1X 0ND
Customer Support: +44 7404 531504
Email: [email protected]